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Weekend Language
19,90 CHF *
ggf. zzgl. Versand

Think about it: on weekends, we're all great communicators because our default is storytelling. When we go to a party on Saturday night, we don't talk about how we optimized our calendar last Wednesday to monetize our mission-critical, best-of-breed, seamless-solution-provider business. (If you do, that's probably why you haven't been invited back to many parties). Instead we tell a story about something that happened on Wednesday. On the weekends our speech is conversational, simple, clear, and interesting. We speak in examples, anecdotes, and analogies. And what does our audience do with those stories? They engage. They ask questions. They laugh along. And then they walk across the room and say to their friends, neighbors, husbands, and wives, 'Hey, you should hear what happened to Heidi last week. This is classic.' That's the portable, sticky communication Chip and Dan Heath talked about in their bestseller, Made to Stick. Nothing 'sticks' like a good story. But then Monday morning hits. We step into the office and downshift into product feature lists and ten-point plans (that no one cares about) full of jargon, 'high-level' terms, non-words, and nonsense. And to punctuate this meaningless language, we beat the snot out of our audiences with 118-slide PowerPoint presentations chock-full of twelve bullet-pointed sentences per slide. Text is shrunk to ten-point fonts to make sure we can squeeze it all in. And if we're feeling particularly frisky, we might even zoom in some clip art. This approach is generally called 'Show Up and Throw Up' and leads to 'Death by PowerPoint'- that syndrome affecting audience members who have to sit through 118 slides without any discernible point; that speech where people walk outside and think, 'Well, that's an hour of my life that I'll never get back.' Audience members typically don't remember anything from those types of presentations. But they do remember stories. Stories are the superglue of verbal communication and a staple of weekend language. The Heaths call stories the stickiest, most memorable, most portable form of communication. It sounds simple because it is, but it's what separates meaningful, memorable communication from the pointless and forgettable PowerPoint-driven corporate blather we spew in the boardroom and during sales pitches Monday through Friday. The approach and techniques found in this book are designed to help you replicate your existing strengths as a weekend storyteller so you can drag them into your weekday presentations to and conversations with customers, partners, employees, and investors. In fact, we've put them to good use over the years as executive presentation and storytelling coaches at Google, adidas, Dell, Microsoft, Ingram Micro, OpenText, CA Technologies, Petrobras, Zurich Global Life Insurance, Bazaarvoice, Rackspace, Expedia, eHarmony, eBay, CBS, T-Mobile, Cook Medical, Sony, and many more.

Anbieter: Orell Fuessli CH
Stand: 30.11.2020
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The influence of brands and images on the finan...
17,50 € *
zzgl. 3,00 € Versand

Diploma Thesis from the year 2007 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2,3, University of Regensburg, 41 entries in the bibliography, language: English, abstract: There are many consultancies, for example, Interbrand, Brand Finance or Batten, Barton, Durstine & Osborn (BBDO) that create annual lists of companies ranked by their brand value. Over the years, these popular rankings have become more and more relevant to companies because they are of the opinion that they can thereby increase their degree of popularity. Therefore, an interesting question arises: Is there any connection between the company's brand value and its financial performance? The list of the one hundred most valued brands published by Interbrand, probably the most famous global branding consultancy of the world, has made its contribution to the increased popularity of brand value, not only in the United States but meanwhile also in Europe. If you peruse the best global brands 2006 list attentively, you will observe that nearly half of the companies, exactly 49%, are non-US companies, compared to only 37% in the year 2001. 37 of the 100 companies are from Europe, with Nokia as the most valuable European brand ranked as number six. Moreover, nine companies are based in Germany, sorted by brand value: Mercedes, BMW, SAP, Siemens, Volkswagen, adidas, Audi, Porsche, and Nivea. Further evidence for the raised acceptance and attractiveness of intangible assets, brand value included, provides the fact that since the early 1980s the share of intangible assets of concerns has increased from an average of 40% in their brand value to over 80% by the end of the 1990s. As a result, only about 20% of a company's brand value will be recorded by the accounting system. Thus, it is difficult for the companies to explain this overvalue to the shareholders. The first part of this paper deals with intangible assets in general. The first part concludes with the description of the results of other empirical studies about the connection between brand value and stock performance. The second part of the working paper examines the relationship between brand value and stock performance of the EuroStoxx 50 companies. First, the empirical analysis is described, followed by the presentation of the results of the investigation. These results are then summarised and interpreted. The information criteria will be explained hereafter. Finally yet importantly, the statistical tests based on the results of the study are summed up.

Anbieter: Thalia AT
Stand: 30.11.2020
Zum Angebot
Weekend Language
16,49 € *
ggf. zzgl. Versand

Think about it: on weekends, we're all great communicators because our default is storytelling. When we go to a party on Saturday night, we don't talk about how we optimized our calendar last Wednesday to monetize our mission-critical, best-of-breed, seamless-solution-provider business. (If you do, that's probably why you haven't been invited back to many parties). Instead we tell a story about something that happened on Wednesday. On the weekends our speech is conversational, simple, clear, and interesting. We speak in examples, anecdotes, and analogies. And what does our audience do with those stories? They engage. They ask questions. They laugh along. And then they walk across the room and say to their friends, neighbors, husbands, and wives, 'Hey, you should hear what happened to Heidi last week. This is classic.' That's the portable, sticky communication Chip and Dan Heath talked about in their bestseller, Made to Stick. Nothing 'sticks' like a good story. But then Monday morning hits. We step into the office and downshift into product feature lists and ten-point plans (that no one cares about) full of jargon, 'high-level' terms, non-words, and nonsense. And to punctuate this meaningless language, we beat the snot out of our audiences with 118-slide PowerPoint presentations chock-full of twelve bullet-pointed sentences per slide. Text is shrunk to ten-point fonts to make sure we can squeeze it all in. And if we're feeling particularly frisky, we might even zoom in some clip art. This approach is generally called 'Show Up and Throw Up' and leads to 'Death by PowerPoint'- that syndrome affecting audience members who have to sit through 118 slides without any discernible point; that speech where people walk outside and think, 'Well, that's an hour of my life that I'll never get back.' Audience members typically don't remember anything from those types of presentations. But they do remember stories. Stories are the superglue of verbal communication and a staple of weekend language. The Heaths call stories the stickiest, most memorable, most portable form of communication. It sounds simple because it is, but it's what separates meaningful, memorable communication from the pointless and forgettable PowerPoint-driven corporate blather we spew in the boardroom and during sales pitches Monday through Friday. The approach and techniques found in this book are designed to help you replicate your existing strengths as a weekend storyteller so you can drag them into your weekday presentations to and conversations with customers, partners, employees, and investors. In fact, we've put them to good use over the years as executive presentation and storytelling coaches at Google, adidas, Dell, Microsoft, Ingram Micro, OpenText, CA Technologies, Petrobras, Zurich Global Life Insurance, Bazaarvoice, Rackspace, Expedia, eHarmony, eBay, CBS, T-Mobile, Cook Medical, Sony, and many more.

Anbieter: Thalia AT
Stand: 30.11.2020
Zum Angebot